Put Your Entire Vehicle Inventory In Front Of Thousands Of High‑Intent Car Buyers
Google Vehicle Ads display your inventory directly inside Google Search — before shoppers ever reach AutoTrader, Cars.com or CarGurus. Stop paying for shoppers after they've already started comparing prices.
Traditional search ads make buyers work to find your cars. Vehicle Ads put the cars in front of them.
Instead of sending a generic ad to a landing page, Google surfaces the exact vehicles in your lot — with photos, price and mileage — inside the search results itself.
Shopper searches
"used SUV under $30k near me"
Inventory appears automatically
Your matching vehicles surface instantly
Customer clicks
Straight to your listing, no detour
Lands on your VDP
Full vehicle detail page, on your site
Lead / Sale
Call, form or store visit — tracked
Everything a modern dealership needs from paid search
No more paying to appear next to five competitors on a marketplace you don't control.
Reach high‑intent buyers
Vehicle Ads only show to people actively searching for a vehicle like yours — not casual browsers.
Advertise what's actually in stock
Your feed syncs to your live inventory, so shoppers never click into a vehicle that's already sold.
Updates automatically
Add, price-change or sell a car and your ads reflect it the same day — no manual re-uploads.
Appear above competitors
Vehicle Ads sit at the top of Search results, ahead of organic listings from third-party marketplaces.
More traffic to your VDPs
Clicks land directly on your vehicle detail pages — on a site you own and can optimize.
Less dependence on marketplaces
Reduce what you spend on third-party listing fees by owning more of your own search traffic.
From your DMS to the Google search results page
We build and maintain the pipeline that keeps your ads in sync with your lot, automatically.
Dealership Inventory
Your live lot data
Inventory Feed
Structured & formatted
Merchant Center
Validated & approved
Indexed for search
Vehicle Ads
Live in search results
Customer
Clicks & converts
What we set up in your first weeks
A structured rollout so nothing is left half-configured.
Week 1 — Analytics Foundation
Week 2 — Feed & Merchant Center
Week 3 — Campaign Launch
Ongoing — Optimization
Simple, transparent packages
No setup fees hidden in the fine print. Cancel any time — you own every account we build.
Vehicle Ads Essential
For dealerships getting started with Vehicle Ads
- Google Analytics setup
- Event tracking
- Merchant Center setup
- Dynamic inventory feed
- Google Vehicle Ads setup
- Ongoing management
- $750/mo ad spend included
Vehicle Ads Pro
For dealerships ready to scale visibility
- Everything in Essential
- $1,600/mo ad spend included
- Priority optimization cadence
- Expanded market coverage
Owning your traffic vs. renting it
| Feature | AutoTrader / CarGurus | CarDealerSearch |
|---|---|---|
| Own your traffic | ✕ | ✓ |
| Own your data | ✕ | ✓ |
| Own your leads | ✕ | ✓ |
| Google Search visibility | Limited | ✓ |
A partner, not just a vendor
High-intent traffic
Every click is a shopper actively searching for a vehicle in your inventory.
Real vehicle shoppers
Not bots, not tire-kickers — people who typed in a make, model or budget.
Transparent reporting
See exactly what you're spending and what it's producing, every month.
Google best practices
Built to Google's own vehicle feed and campaign specifications.
No long-term contracts
Month-to-month. Stay because it's working, not because you're locked in.
You own everything
Every account — Ads, Analytics, Merchant Center — is created under your business.
Every metric that matters, in one dashboard
A live view into clicks, calls, leads and vehicle detail page visits — mapped straight to your GA4 account.
Vehicle Detail Page Views — 30 days
Leads By Source
What dealership teams say
"Our VDP traffic doubled in the first 60 days. We finally stopped bidding against ourselves on generic search terms."
"The feed just works. Inventory changes overnight and the ads update automatically — no more manual uploads."
"Reporting is actually clear. I can see cost per lead by model and make budget calls without guessing."
Common questions from dealership teams
How long until my ads run?
Do I need Google Merchant Center?
Do I need Google Analytics 4?
What happens if my inventory changes?
Can I cancel any time?
How much ad spend is included?
Who owns my Google accounts?
Does this replace my other marketing?
What inventory formats do you support?
Can you track phone calls?
Do you work with multi-rooftop dealer groups?
Is there a setup fee?
How do I know it's working?
What if I already have a Google Ads account?
How do I get started?
Ready to put your inventory in front of buyers already searching on Google?
Setup takes days, not months. You keep every account we build.
Tell us about your dealership
We'll reply within one business day with next steps.
Or reach us directly
*Ask about our satisfaction guarantee terms during onboarding.